Scaling ecommerce brands that fans obsess over
With 15+ years of experience working with top pop culture brands, I help direct-to-cosumer ecommerce businesses turn fan passion into revenue. By understanding what drives customers to buy, I build ecommerce experiences that generate engagement and grow revenue.
I’ve worked with
The Impact
I have helped create experiences that deeply connect with fans & result in revenue for clients and employers.
$300M
contributed >
reached >
45M
in revenue
fans & customers
7.4M
50+
100+
available >
integrated >
NOW
built >
shipped >
experiences
shipments
for your next project
different technologies
Ecommerce Expertise
Shopify Plus
I build and optimize Shopify Plus stores, focusing on custom themes, checkout experiences, and performance. I leverage Shopify Scripts, Flow, and integrations to support high-growth brands.
Klaviyo
I create data-driven email and SMS strategies in Klaviyo, optimizing automation, segmentation, and A/B testing. My focus is maximizing revenue through personalized lifecycle marketing.
Integrations
I connect Shopify and other 3PL systems with ERPs, CRMs, and fulfillment systems to streamline operations. My expertise includes API integrations and automation to improve efficiency.
Marketing Engineer
CLM & CRO
I optimize conversion rates and customer lifetime value through A/B testing, UX improvements, and personalization. My strategies increase retention and revenue.
SEO & Organic
I implement technical SEO and content strategies to boost organic traffic and visibility. My focus is on structured data, keyword optimization, and long-term growth.
Performance Ads
I help CPG brands track and optimize multi-channel performance using first-party data and attribution modeling. My approach improves ROAS and digital shelf presence.
Retail Data Science
GA4 & Looker Studio
I set up GA4 and build Looker Studio dashboards to track key ecommerce metrics. My focus is on actionable insights, event tracking, and attribution modeling.
Behavior Analysis
I analyze user behavior through heatmaps, session recordings, and funnel tracking. My insights help optimize site experience, reduce friction, and increase conversions.
Data & Compliance
I create clear, data-driven reports while ensuring compliance with privacy regulations. My expertise includes GDPR, CCPA, and maintaining data accuracy across platforms.