ABOUT DAN

maybe you’ve heard of me!

Person smiling against a pink background

Dan grew up on the East Coast of Virginia and started his career in the trades as a journeyman restoration technician. He later pursued his passion for technology, earning a Bachelor’s degree in Computer Science from ECPI University.

For the past 15 years, he has been based in Denver, Colorado, where he combines his love for gardening with the local food scene, growing edible plants for area restaurants.

Beyond his work in tech and gardening, Dan is a trained comedian from iO Theater in Chicago. He stays active in Denver’s improv community, teaching, coaching, and performing regularly.

Resume

Professional Summary

E-commerce expert with 15+ years of experience generating $300M+ in revenue within the Shopify ecosystem. Key strengths include a background in applied computer science, data-driven decision making, supply chain management, and performance growth hacking.  Excellent soft skills and a deep understanding of retail strategy simplify the complexities of e-commerce, adding immediate value to any team or project.

Founder, Nerdwithus LLC

Nerdwithus LLC is an e-commerce consulting company. I have helped generate millions of dollars in revenue for our clients through conversion rate optimization, performance marketing, Email and SMS automations, data analysis and reporting, and a deep understanding of the factors that drive customer purchases.

January 2011 to Current in Denver, CO

  • Revitalized the shopping experience for IGN Entertainment, driving a 380% year-to-date growth and generating $3.9M in revenue through strategic Conversion Rate Optimization.

  • Developed custom Shopify Plus experiences for IGN partners including Wendy's and Squanch Games which earned over $2M in revenue.

  • Implemented a white-label e-commerce model for Gamer Supps using Shopify Plus Collective and Marketplace, generating $1M in revenue.

  • Boosted CRAFTER’s sales by 28% in Q4 2023 by optimizing the customer purchasing flow through behavioral analytics and A/B Testing.

  • Deployed Google Analytics 4 with a Looker Studio reporting suite for e-commerce;
    cutting analytics costs by 80% and enhancing data-driven decision-making for clients.

  • Increased the reach of CD Projekt Red’s online store to 5 countries by engineering localization solutions for their Shopify Plus Store.

Growth Hacker, Soona Studios

Led Series B growth initiatives, engineering performance marketing, CLV, CRO, and organic SEO solutions. Owned behavioral analytics and reporting.

June 2021 to March 2024 in Denver, CO

  • Achieved a 75% reduction in Customer Acquisition Cost (CAC) through Facebook ads, Google Ads and marketing automations.

  • Spearheaded Series B growth initiatives, increasing organic traffic by 300% through migrating Soona’s flagship website from WordPress to Webflow in less than 60 days.

  • Engineered and maintained Klaviyo automations generating $1.2M through UGC and customer personalization.

  • Led the implementation of Segment.io across multiple departments, driving rapid adoption of event-based analytics architecture, significantly enhancing product department efficiency.

  • Delivered weekly product market fit insights of soona features through the implementation and use of product analytics tools like Looker, Amplitude, Google Analytics 4, and Segment.

Director of Technology & E-Commerce, Development Plus Inc

Directed the integration of the entire e-commerce technology stack. Orchestrated the operations of Shopify Plus, warehouse management, customer service department, and marketing technology.

March 2018 to January 2021 in Denver, CO

  • Reached profitability in 6 months with $25M in revenue the first year by leveraging Shopify Plus and low-cost third-party logistics vendors (3PL).

  • Increased margin on orders from 30% to 65% by negotiating lower cost shipping rates with FedEx, UPS, and 3PL vendors.

  • Led the strategy and integration of Netsuite (ERP), third-party logistics, and Shopify apps (Search Spring, Klaviyo, YotPo, Loyalty Lion), earning low technology overhead while delivering advanced e-commerce solutions.

  • Designed the physical booth, technology loadout, and managed staff for a pop up retail space for Bethesda Game Studios at E3 Gaming Expo resulting in $120K in sales.

  • Engineered the shipping logistics of 150,000+ video game units to customers for arrival on game launch day with 98% success rate.

Sr. E-commerce Associate, ThinkGeek a GAMESTOP Company

Managed the Adobe Commerce Platform ecosystem of e-commerce stores. Coordinated 3 engineers developing themes and solutions for ThinkGeek’s Official Video Game Merchandise Stores.

 August 2016 to March 2018 in Denver, CO

  • Contributed to a $20M monthly sales increase by enhancing GameStop.com’s intelligent search features with advanced search capabilities.

  • Continued enhancement and growth of the white-labeled e-commerce store model leading to ThinkGeek's $130M public acquisition by GameStop.

Sr. E-commerce Developer, Treehouse Brand Stores

(acquired by ThinkGeek)

Engineered frontend and backend solutions for 12 Adobe Commerce and Shopify stores in the licensed merchandise industry. 

January 2011 to  August 2016 in Denver, CO

  • Co-created the white-label video game store industry, driving the $5M acquisition of Treehouse Brand Stores by ThinkGeek.

  • Architected the technology stack for 12 simultaneous e-commerce stores on Magento (now Adobe Commerce), ensuring seamless operation and scalability producing $75M+ in revenue in 6 years of operation.

  • Designed and managed pop-up retail experiences with integrated point-of-sale technology, generating $100K annually at PAX, San Diego Comic-Con, and E3 Expo.