RESOURCES
places i go when i need good data and new techniques
Ecommerce Industry Publications
The Baymard Institute is an independent research organization focused on ecommerce user experience, analyzing extensive data to identify best practices and common pitfalls in online shopping. They help Shopify owners understand the specific needs of their businesses by highlighting usability improvements that directly boost conversions and customer satisfaction. Baymard provides actionable insights through reports and guidelines, enabling Shopify merchants to optimize their stores effectively.
2PM is a newsletter and media company focused on ecommerce trends, digital commerce insights, and direct-to-consumer strategies. It helps Shopify owners and ecommerce businesses understand market shifts, consumer behaviors, and growth opportunities relevant to their brands. Through analysis, case studies, and industry commentary, 2PM equips businesses with insights to stay competitive and informed.
Ethercycle is an ecommerce consultancy specializing in helping Shopify merchants improve their store performance, conversion rates, and overall profitability. Through tailored consulting services and actionable insights, Ethercycle enables Shopify owners to better understand customer behavior and optimize their strategies for growth. They also host “The Unofficial Shopify Podcast,” offering practical advice, success stories, and expert interviews to empower Shopify store owners in scaling their businesses.
Platforms That Drive Client Revenue
Shopify Plus is an enterprise-level ecommerce platform designed for high-growth and large-volume merchants. It helps brands scale efficiently by providing advanced customization, automation, and flexibility to meet complex business needs. Shopify Plus supports merchants in driving conversions, streamlining operations, and optimizing customer experiences at scale.
Soona is a creative content studio specializing in fast and affordable product photography and video for ecommerce brands. It helps Shopify owners quickly create professional, conversion-focused visuals optimized for online selling. Through streamlined content production and a transparent, user-friendly experience, Soona enables merchants to scale their brands effectively.
Klaviyo is an email and SMS marketing platform built specifically for ecommerce brands, enabling Shopify owners to personalize customer communications and drive sales. It provides insights into customer data and shopping behaviors, helping merchants create targeted, automated campaigns. With its intuitive analytics and segmentation tools, Klaviyo empowers Shopify businesses to grow customer loyalty and maximize revenue.
Segment.io is a customer data platform that collects, organizes, and routes customer information from multiple sources into a single hub. It helps Shopify merchants understand their customers’ behaviors by centralizing data from websites, apps, and marketing tools. With Segment, businesses can easily analyze customer journeys and personalize experiences to improve conversions and retention.
Amplitude is a product analytics platform that helps Shopify merchants understand how customers engage with their websites and apps. It provides insights into user behavior, enabling store owners to identify friction points, optimize customer journeys, and improve conversion rates. With Amplitude, Shopify businesses can confidently make data-driven decisions to enhance their customer experience and revenue growth.
ShipperHQ is a shipping management platform designed to help Shopify merchants optimize their shipping strategy and carrier costs. It provides practical resources and insights to help businesses understand how shipping impacts profitability, customer experience, and conversions. Through detailed guides, case studies, and expert advice, ShipperHQ empowers store owners to effectively navigate shipping complexities and make cost-efficient decisions.
Empathy Driven Communication
Great communication means deeply understanding what makes people feel seen, valued, and understood. My style blends candor, respect, thoughtful design, and genuine hospitality to create ecommerce experiences people actually connect with. Here are the books that help me with this.
Concious Leadership
This book helped me understand the power of self-awareness and taking full responsibility for how I show up. It’s shaped the way I lead projects, collaborate with teams, and make decisions grounded in presence and purpose. I try to stay curious, open, and accountable in every interaction.
Nonviolent Communication
Nonviolent Communication taught me to listen beyond words and focus on the needs underneath. It’s shaped how I approach conflict, collaboration, and even UX leading with empathy and clarity. I aim to create work that respects emotion as much as logic.
Radical Candor
Radical Candor taught me that honest feedback, when delivered with care, builds trust and drives progress. I communicate directly but always with the other person’s growth in mind. That balance keeps teams aligned and moving forward without ego.
Radical Respect
This book deepened my belief that everyone deserves to feel seen, safe, and valued. Respect isn’t just about being nice; it’s about creating space where ideas and people can thrive. I carry that into every client interaction and customer experience I design.
Unreasonable Hospitality
This book reminded me that great experiences are built on making people feel truly cared for. I bring that mindset to ecommerce by designing customer journeys that feel personal, generous, and a little unexpected. It’s about creating delight, not just delivering products.
The Design of Everyday Things
This book shaped how I think about usability, clarity, and intuitive design. It taught me that good design should guide people effortlessly, not make them think harder. I bring that lens to every ecommerce experience—making sure it feels natural, helpful, and human.
