Wendy’s Saucy Nuggs Necklace Shopify Store
CLIENT REQUEST
the shopify store was neccessary, but the necklace was not.
TECHNOLOGY PARTNERS
PROJECT INFO
IGN hired me to build a marketing activation for their partnership with Wendy’s, creating a single page Shopify Plus experience featuring content from the YouTube channel Unnecessary Inventions. The campaign centered around a hilariously over-the-top invention; a necklace that holds Wendy’s Saucy Nuggs on a rotating spindle, delivering fresh nuggets to the wearer at the press of a button.
The store itself was straightforward. I stripped down a default Shopify store to just the homepage, product detail page, and cart, then customized each component to align with Wendy’s brand guidelines.
With advertising projects requiring fast execution, I collaborated with IGN’s advertising team to deliver the entire experience in under three weeks.
Matrixify helped me deliver daily customized reports to IGN and it’s partners on a daily basis allowing us to adjust aspects of the store in real time as this ad campaign ran on both Wendy’s partner sites and IGN’s main page.
Sadly, these necklaces are no longer available for purchase.
